
Industrial Design: Innovation Breakthrough
MIDI's medical design applications and innovative directions are anything but random. Drawing from our DevelopmentDNA™ process and multi-disciplined approach we generate unique, well-rounded design direction creating a unified product vision that answers the needs of the market, end-users, and our clients. Our focus is concentrated on generating design concepts that are user-centric, marketing driven, and brand focused.
We understand and appreciate the optimal design that generates a positive user experience for the surgeon, clinician, patient or lab tech can create long lasting connections to your product/brand and generate end-user loyalty.
MIDI's Industrial Design & Innovation Tools include:
- Innovation Concept Generation
- Product/Technology Ideation
- Product Configuration
- Color Material Finish (CMF) Planning
- Brand Identification
- Product Architecture Strategy and Mapping
- Human Factors and Ergonomics
- User Interface and Experience Design
- Design Trend Forecasting
- Aesthetic and Visual Brand Language Development
- Form/Function Development
- Photorealistic Renderings and Models/Mockups
- DFX: Design for Manufacture/Assembly/Test
- Product Analysis: Competitive, Complementary, Adjacent