Industrial Design: Innovation Breakthrough

MIDI's medical design applications and innovative directions are anything but random. Drawing from our DevelopmentDNA™ process and multi-disciplined approach we generate unique, well-rounded design direction creating a unified product vision that answers the needs of the market, end-users, and our clients. Our focus is concentrated on generating design concepts that are user-centric, marketing driven, and brand focused.

We understand and appreciate the optimal design that generates a positive user experience for the surgeon, clinician, patient or lab tech can create long lasting connections to your product/brand and generate end-user loyalty.

MIDI's Industrial Design & Innovation Tools include:

• Innovation Concept Generation
• Product/Technology Ideation
• Product Configuration
• Color Material Finish (CMF) Planning
• Brand Identification
• Product Architecture Strategy and Mapping
• Human Factors and Ergonomics
• User Interface and Experience Design
• Design Trend Forecasting
• Aesthetic and Visual Brand Language Development
• Form/Function Development
• Photorealistic Renderings and Models/Mockups
• DFX: Design for Manufacture/Assembly/Test
• Product Analysis: Competitive, Complementary, Adjacent