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Generating Meaningful Product Relationships

Advanced technology and new product development platforms help propel the Healthcare and Life Science markets forward... but the one thing that all the device manufacturers know is that a proper user/product experience is crucial. Design and development solutions that promote meaningful product relationships and positive experiences are always fueled by safety, intuitive use, thruput, comfort (perceived & actual) in addition to well planned ergonomics/ HMI.

Utilizing our DevelopmentDNA™ research and concept generation methodology MIDI generates innovative design direction that promotes connections between the user and the product/brand.

MIDI's DevelopmentDNA™ proprietary design process helps clients formulate strategic product directions identifying and revealing the users needs, preferences, motivations and environments such that these insights can be translated into strategic development business opportunities, improved patient or caregiver loyalty and increased competitive advantage.