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Interaction Environment

MIDI has conducted thousands of hours of global research in a variety of medical and life sciences environments utilizing its DevelopmentDNA methodology. We have performed observations, interviews and workflow analysis from open heart surgery and doctor's clinics to medical products used in the home.

All environments play a critical role and are influencers in the innovation stage of product development. We focus our efforts on utilizing our experience, development process and research methods to generate a vision for product and procedure success.

Our background and experience in the medical and life sciences industry spans decades, covering a number of various environments:

  • Operating Suite
  • Diagnostic Lab
  • Radiology Lab
  • Emergency Room
  • Hospital
  • EMS & Homeland Security
  • In-home Care
  • Intensive Care
  • Recovery Suite
  • Oncology Treatment
  • Consumer Self Use
  • Clinical and Research Laboratories