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Industrial Design: Innovation Breakthrough

MIDI's medical design applications and innovative directions are anything but random. Drawing from our DevelopmentDNA™ process and multi-disciplined approach we generate unique, well-rounded design direction creating a unified product vision that answers the needs of the market, end-users, and our clients. Our focus is concentrated on generating design concepts that are user-centric, marketing driven, and brand focused.

We understand and appreciate the optimal design that generates a positive user experience for the surgeon, clinician, patient or lab tech can create long lasting connections to your product/brand and generate end-user loyalty.

MIDI's Industrial Design & Innovation Tools include:
  • Innovation Concept Generation
  • Product/Technology Ideation
  • Product Configuration
  • Color Material Finish (CMF) Planning
  • Brand Identification
  • Product Architecture Strategy and Mapping
  • Human Factors and Ergonomics
  • User Interface and Experience Design
  • Design Trend Forecasting
  • Aesthetic and Visual Brand Language Development
  • Form/Function Development
  • Photorealistic Renderings and Models/Mockups
  • DFX: Design for Manufacture/Assembly/Test
  • Product Analysis: Competitive, Complementary, Adjacent